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We all from different worlds in tennis but we all simply love it. There are so many amazing tennis stories, ideas, tips and how-to's, that us as a tennis community can benefit from. If you'd like to share your's, please reach out 🎾.

So we're expanding into Pickleball...here's why

So we're expanding into Pickleball...here's why

Nope.   No. No. No. Don’t care. Yup, everyone’s doing it. But nope. We’re tennis. Nope. And then…wait. I’d say that’s a quick, very simple summary of the team debate and inner dialogue we each had as we talked about expanding ADV — our brand that started with a humble and...

My Journey to Building the ADV Tennis Bag(s)

My Journey to Building the ADV Tennis Bag(s)

The Quest for the Perfect Tennis Bag: An Entrepreneurial Journey Lavie, a passionate tennis player and entrepreneur, found himself in a recurring dilemma every few years: the search for the perfect tennis bag. Despite initially being drawn to the flashy designs inspired by top players, he soon realized none of...

Our Top 15 Tennis Gift Ideas

Our Top 15 Tennis Gift Ideas

After testing and consulting with fellow coaches and players in our community to gather their favorites and recommendations, we are excited to present our list of best gifts for 2023. Tennis Tech Gifts for Tennis Players These are a must for tennis lovers, especially avid, intermediate, and advanced players. 1....

Why Is Tennis Scoring So Weird? Top Terms to Know and How it All Got Started

Why Is Tennis Scoring So Weird? Top Terms to Know and How it All Got Started

Love, 15, 30, 40, Game. Numbers synonymous only with the sport of tennis. But how did we just jump from zero to 15 like that? As a coach, one of my greatest struggles was explaining to juniors how scoring worked and exactly why we used those particular numbers. The crazy thing...

Forming Federer: A Timeless Swiss Masterpiece

Forming Federer: A Timeless Swiss Masterpiece

To be called a legend is now something of a cliché. A moniker dragged out whenever a sportsperson manages to reach any status beyond mediocre. An easy label to apply to someone when caught up in the hype. Kick the game-winning field goal and you’re instantly a legend. Hit a...

How to Overgrip a Tennis Racket and Everything Else About Grips

How to Overgrip a Tennis Racket and Everything Else About Grips

There are several aspects which combine to complete a tennis racket, one of which is the grip. You may choose to go with the grip that comes on the tennis racket at the time of purchase or you may wish to add your own.

Thinking of Customizing Your Racket?

Thinking of Customizing Your Racket?

So you're thinking of customizing your racket? Awesome! Here's the 411 on racket customization - why to do it, who it's for and how to do it. Let's start with why you should customize your tennis racquet and who should do it...

Interview with ATP Coach Braen Aneiros

Interview with ATP Coach Braen Aneiros

For me as a coach, the most exciting and satisfying part of coaching, at any level is to see when your player is improving in something that we have been working on. I always try not to get to caught up with results. I tried to make my players improve...

Wheelchair Tennis – Top 5 Learnings from a newbie!

Wheelchair Tennis – Top 5 Learnings from a newbie!

Hi there, my name is Bill Dow, I am a USPTA Elite Coach, and a USTA Wheelchair tennis certified coach and I wanted to give you my top 5 learnings from coaching wheelchair tennis. If there is anyone interested in becoming a Wheelchair coach, I have to say this has...

Tennis String Types and What You Should Know

Tennis String Types and What You Should Know

Purchasing tennis equipment can seem like a fairly straight-forward affair. Basically, all you need to begin playing the game is a tennis racket and ball. However, there is more to it than that and as your game develops you will need to tailor your equipment. One of the key aspects...

Tennis in Cambodia

Tennis in Cambodia

Tennis has changed my life. It's a passion that has helped drive me and has given me opportunity that I would otherwise not have had. For this reason, I want ADV Tennis to help grow tennis and enrich lives in areas of the world where tennis isn't as prevalent -...

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