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Watch our why

What makes our products unique?

Our products have been created by designers and engineers who play, coach and know tennis. In addition to getting feedback from pro level players and coaches across the globe, we make it a priority to listen to all tennis players to understand how we can create the best tennis gear.

Why we love what we do?

Hi! I'm Lavie, founder @ ADV. I've played tennis since I can remember and coached for 10+ years. With my background in engineering and tech, I decided to take a chance and start ADV Tennis to design better tennis gear. It's been a great decision, allowing me to fulfill a passion, while paying it forward to tennis non-profits that we believe are doing amazing things.

How we got our start?

Tennis gear has often been slow to ADVance. We want to fix that - so we are building products to solve problems faced by tennis players everyday. Our team of engineers and pro players/coaches have set out on a mission to make tennis gear better and take your game to the next level!