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So we're expanding into's whyJan 19, 2024 Nope.   No. No. No. Don’t care. Yup, everyone’s doing it. But nope. We’re tennis. Nope....
Lavie Sak founder of ADV playing on the court with Pickleball Will
My Journey to Building the ADV Tennis Bag(s)Jan 13, 2024 The Quest for the Perfect Tennis Bag: An Entrepreneurial Journey Lavie, a passionate tennis player...
My Journey to Building the ADV Tennis Bag(s)
Our Top 15 Tennis Gift IdeasNov 26, 2023 After testing and consulting with fellow coaches and players in our community to gather their...
Tennis Gifts Ideas for a tennis players and tennis lovers. Tennis racket shown on a clay court with a headline "tennis gifts"
Why Is Tennis Scoring So Weird? Top Terms to Know and How it All Got StartedOct 31, 2023 Love, 15, 30, 40, Game. Numbers synonymous only with the sport of tennis. But how did...
question mark made out of tennis balls
Forming Federer: A Timeless Swiss MasterpieceNov 09, 2022 To be called a legend is now something of a cliché. A moniker dragged out...
Forming Federer: A Timeless Swiss Masterpiece
How to Overgrip a Tennis Racket and Everything Else About GripsJul 15, 2020 There are several aspects which combine to complete a tennis racket, one of which is...
Tennis overgrips pilled on a tennis racket
Thinking of Customizing Your Racket?Jul 12, 2020 So you're thinking of customizing your racket? Awesome! Here's the 411 on racket customization -...
Thinking of Customizing Your Racket?
Interview with ATP Coach Braen AneirosJun 30, 2020 For me as a coach, the most exciting and satisfying part of coaching, at any...
Interview with ATP Coach Braen Aneiros


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