ADVantage, You
OUR MISSION
To equip more players with the tools, access,
& confidence to step up and own their ADVantage,
on and off the court.
At ADV, we build for the players who don’t just show up, they compete.
Our gear won’t make you a better player. That part’s on you. But we design it with purpose, crafted for the way you train, travel, and play, so nothing holds you back from chasing that next level. Because the real reward isn’t in being handed an advantage, it’s in proving you deserve it.
So go out there, put in the work, and take it.
ADVantage, You.
OUR STORY
Passionate partners determined to raise the game for all.
CAMBODIA, 2014
Cracked courts. Fight, yet also joy.
Lavie Sak, a product guy with experience shaping tech at Disney and a former tennis coaching pro, steps onto the courts of Cambodia—his family’s homeland. What he finds stays with him: players with discipline, fight, and conviction, ready and excited to hit the courts.
But with almost no resources, the path forward is steeper. The advantage? Harder to come by.
Lavie leaves inspired—but unsure what to do next.
ATLANTA, 2017
A different court. A familiar frustration.
Coaching players, Lavie notices a pattern: gear that holds them back. A better dampener could help with control and feel, but nothing on the market delivers.
He starts prototyping. But bringing an idea to life requires both tooling and distributing.
Enter Maybelline Sak. Born in Peru and raised in the U.S., Maybelline learned early how to problem-solve and figure things out on her own. An athlete, a certified fitness instructor, a marketer trained by some of the world’s top brands—she sees where this can go.
Together, they refine and test over 27 racquets with different string setups until they create a dampener that actually works.
ADV takes its first step.
2021: THE LEAP
FORM MEETS FUNCTION
From day one, ADV stands for clean design, high function, and gear built to last. Every product is crafted for the way competitive racquet players train, travel, and compete. No shortcuts or gimmicks.
And with every purchase, a portion is donated to increase accessibility to the sport.
TODAY AND BEYOND
What started with a humble dampener has grown into a full line of products for competitive tennis and pickleball players.
We’ve sold over 50K products to players and coaches and have increased our contributions to communities helping to drive the sport forward.
ADVantage, You.
